Netflix Raises Subscription Costs. See New Monthly Prices.
Want to keep up with “Bridgerton,” “Virgin River” and all the other movies and TV shows on Netflix? Be prepared to pay less.
The giant announced the price increase, the first since January 2025, which comes a day after Netflix brought the MLB Opening Day game between the New York Yankees and the San Francisco Giants.
Netflix will raise the monthly price of its ad-supported tier by $1 to $8.99 per month, according to plans and prices listed on the broadcaster’s online Help Center. Ad-free plans will cost $2 per month.
Netflix currently has more than 325 million paying subscribers, the company said in January. Last month, Netflix abandoned its bid to acquire Warner Bros. Discovery after refusing to match Paramount Skydance’s bid.
Still, the broadcaster is riding high after winning three Oscars for “Frankenstein” and two for “KPop Demon Hunters” at the Academy Awards earlier this month. Netflix recently announced a sequel to the animated “KPop Demon Hunters.”
Netflix to Raise Prices
New Netflix members who sign up will see the new monthly rates starting March 26. In the coming weeks, current members will be notified by email one month before the new rates take effect, Netflix said in a statement. (The exact time depends on the particular member’s billing cycle.)
Here are the Netflix subscription categories, monthly prices and features:
- Standard category with ads: Price increases to $8.99, up from $7.99. (You can watch in HD and many movies, TV shows and games are available. Watch and download on 2 supported devices at a time.)
- Standard ad-free tier: $19.99 per month, up from $17.99. (Watch in HD, unlimited ad-free movies, TV shows, and games. Watch and download on 2 supported devices at a time. Option to add one additional member who doesn’t live with you.)
- Premium tier: $26.99 per month, down from $22.99. (Watch in 4K + HDR, unlimited ad-free movies, TV shows, and games with surround sound. Watch on 4 supported devices and download 6 at a time. Option to add two additional members who don’t live with you.)
Additional Member Addition Fees Increase as well
Adding another non-family member to your plan also increases by $1 – adding an additional member to a plan with ads is now $7.99, and adding one to other plans is $9.99.
Netflix notes that its recent and upcoming films, shows and events include “BTS: The Return Concert” and the documentary “BTS: The Return” (March 27); “Apex” starring Charlize Theron (April 24); the new film adaptation of “Narnia” (December); and Season 2 of “Avatar: The Last Airbender” (coming later this year). There are also sporting events such as WWE and the upcoming boxing match of Tyson Fury vs. Arslanbek Makhmudov (April 11). Netflix will also broadcast the MLB Home Run Derby on July 13, followed by the “Field Of Dreams” game on August 13.
“We know members have never had more choices in entertainment and we are committed to delivering an experience that meets and exceeds their expectations,” Netflix said in a statement sent to USA TODAY.
Contributor: Gabe Lacques, USA TODAY
Mike Snider is a national trends reporter for USA TODAY.
This article first appeared in USA TODAY: Netflix raises subscription costs. See monthly prices.
Mike Snider, USA TODAY / USA TODAY reports
USA TODAY Network via Reuters Connect
