AllState and the Aspen campus focus on developing trust

Washington, Oct. 28, 2025 – Today, Allstate and the Aspen Institute launched the Trust in Awards to strengthen public relations and build trust across America. AllState has awarded $5 million to community organizations that support community engagement, volunteering and bridging the gap with community partners.

Tom Wilson, Allstate chairman, president and CEO
“The decline of Trust must be reversed as it diminishes public respect, increases anxiety and diminishes personal freedom. This will empower progressive community leaders to help people realize their hopes and dreams.”

Dan Porterfield, Aspen Institute president and CEO
“In today’s connected world, trust between people is an important part of what strengthens our communities and country. We greatly appreciate trust in communities and beliefs of all backgrounds and cooperation.

Why is trust important in societies?
Trust is essential to the health and strength of communities. Recent ATSSTATE research shows:

• Trust has declined: Only 41% of Americans say they trust each other, consistent with research showing a broad decline in trust over the past three decades.
• The Trust calls for public support: People who trust others are more likely to say that they will help their friends and neighbors, reinforcing the culture of care and help.
• Trust starts in communities: Efforts that build trust among neighbors, schools and community organizations lay the foundation for community strength and unity. Good news 74% of Americans feel optimistic about the future of their community.
• Community Trust Builds National Power: High levels of trust at the local and individual household level are linked to a thriving economy, vibrant democracy and greater public involvement and community cohesion.

What is trust in performance?
The Trust in Awards Awards support non-profit organizations that collaborate on innovative initiatives to build trust in local or virtual communities. Crantpees will be part of a national network dedicated to promoting trust through Alliances through Social Trust programs and media platforms. Award recipients will participate in the annual Trust in Practice conference to celebrate the work of trust builders.

Selection methods
Proper delivery will be checked in the following areas.

• Each application must include a non-profit organization that will partner with at least two non-profit organizations to build trust through a commitment to issues that focus on community engagement and connecting local or virtual communities.
• Grants will be selected based on the impact of public trust levels, the strength and commitment of the organization’s leadership, operational capabilities and the potential to expand the curriculum.
• Selected organizations will be awarded at least $100,000.

How do organizations apply for Trust in Awards?
For more information, including how to apply, please visit the Alliance for Web social media website. The Trust in Pract Awards are open to (c) (3) (3) non-profit and community service organizations in the United States and US Territories. Awardees will be announced in March 2026.

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Allstate Corporation (NYSE: ALL) Protects people from life insurance with affordable, convenient and connected protection Autos, the house, Electronic devices, and neatness. Products are available through a wide distribution network including Astents Agents, independent agents, wholesalers, online, and locally. AllState has more than 208 million energy policies and is widely recognized by the slogan “You’re in good hands with Allstate.” For more information, visit www.allall.com.

Aspen Center

The Aspen Institute is a global non-profit organization whose mission is to unleash the power of people to build understanding and create new opportunities for a better world. Founded in 1949, the Institute Drives Change through dialogue, leadership and action to help solve society’s greatest challenges. It is headquartered in Washington, DC, and has a campus in Aspen, Colorado, and an international network of partners.

Alliance for Trust in the Community

The Alliance for Social Trust, an initiative of the Aspen Institute in partnership with AllState, is committed to improving social trust in the United States by bringing together high-impact, national institutions focused on building trust. We believe that social trust is the foundation of a healthy society. Trust is community-based, and building trust at the national level begins with change at the local level.

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