Here are the Grocery Brand Names Americans Trust Most – All in One Place

Going to the grocery store today feels like a budget-defending exercise these days.

As food costs remain a major concern for many households, many shoppers have made quiet changes to their carts, swapping out expensive items for more mainstream or store-bought alternatives.

Basically like salt, sugar, or flour, the savings offered by the store brand often outweigh any loyalty to the logo. However, despite this shift to more generics, some brand names have managed to capture the American psyche.

There is a certain limit to which the risk of a dud product exceeds the few cents saved in the register. Whether it’s the particular tang of a preferred ketchup or the reliability of a particular baking yeast, certain brands have found safe bet status that mainstream competitors find difficult to replicate.

To find out which brands still command this level of trust, the 13th annual Newsweek and BrandSpark Most Trusted Awards polled more than 32,000 American consumers.

The survey focuses on unaided speaking, meaning participants have to name the brands they trust the most by heart, rather than choosing from a list. This approach reveals which terms are most important to consumers when quality and consistency are on the line.

The results show that in categories where taste and performance are non-negotiable, Americans still have the gold standard.

Food and drink winners

These brands have successfully defended their titles against the growing number of mainstream alternatives.

• Drink based on Almond Plant: Silk
• Bacon Topping: Hormel
• Baked Beans: Bush’s Best
• Baking Yeast: Photo by Fleischmann
• The best pasta for you: Barilla
• Bottled Water: Dasan
• Chili Ekheniwe: Hormel
• Canned Fruit: Dole
• Canned Luncheon Meat: YOU ARE SPAM
• Canned Seafood: StarKist
• Canned Vegetables: Del Monte
• Cereals: Kellogg’s
• Cooking Oils: Crisco
• Cooking Stock / Broth: Swanson
• Corn Starch: The Argo
• Corn Syrup: Karo
• Dairy Free Cheese: Daiya
• Eggs: Best of Eggland
• Flavored Water Enhancer: Mio
• Fresh Fruits: Dole
• Frozen Chicken Products: Tyson
• Frozen Fish: Gorton’s
• Each Frozen Meal: Stouffer’s
• Frozen Pizza: DiGiorno
• Frozen Pizza: Totino’s
• Frozen Potato Products: Ore-lda
• Fruit juice: Minute Maid / Tropicana / Welch’s (TIE)
• Gluten Free Bread: Canyon Bakehouse / Udi’s (TIE)
• Granola: Nature Valley
• Granola Bar: Nature Valley
• Hazelnut spread: Nutella
• Hot Sauce: Frank’s RedHot
• Hummus: Sabra
• Jerky: This is Jack Link’s place
• Ketchup: Heinz
• Lunch Kits: Lunch
• Macaroni and Cheese: Kraft
• Mayonnaise: This is Hellmann’s place
• Mexican Food Products: Old El Paso
• Mustard: French
• Non-Alcoholic Beer: Heineken 0.0
• Oat Plant Based Drink: Oatly
• Oatmeal: A Quaker
• Olive Oil: Bertolli
• Pasta: Barilla
• Peanut butter: Jif
• Alternatives to Plant-Based Meat: Beyond Meat / MorningStar Farms (TIE)
• Plant Yogurt: Silk
• Pork: Smithfield
• Pre-made Garlic Bread: Furlani
• Protein Bars: Kind of
• Protein Shake: Great Protein
• Ready-to-Eat Popcorn: Smartfood
• Salad dressing: The Hidden Valley
• Salad Kit: Dole
• Spices and seasonings: McCormick
• Clear Water: La Croix / Perrier (TIE)
• Tea: Lipton
• Tea Concentrate: Lipton
• Tortilla Wraps: Work
• White Bread: Wonder
• Whole Grain Bread: Dave’s Killer Bread / Sara Lee / Nature Itself (TIE)

Milk winners

The milk category is notoriously competitive, yet a handful of names continue to dominate the consumer confidence index, although this list includes two ties:

• Brie Cheese: The president
• Butter: Land O’Lakes
• Cheddar Cheese: Sargento
• Cold Foam Creamer: Coffee Mate
• Cottage Cheese: Daisy
• Cream Cheese: Philadelphia
• Greek yogurt: Chobani
• High Protein Milk: Fairlife
• High Protein Yogurt: Chobani
• Baby Cheese: Kraft
• Drinkable Yogurt for Kids: Dannon
• Lactose Free Cheese: The cupboard
• Milk: Great value
• Mozzarella: Kraft
• Organic Yogurt: Stonyfield
• Parmesan Cheese: Kraft
• Plain Yogurt (Non-Greek): Yoplait
• Processed cheese slices: Kraft
• Sour cream: Daisy

Relying on these products is not usually about marketing gimmicks; it’s about the peace of mind that comes from knowing exactly what to expect when you open a package. While going shopping is a smart way to fight inflation, these winners prove that for many of us, some names are still worth the price.

For the most trusted grocery store, check out “10 Grocery Store Brands We Buy Again and Again.”