These Hidden Benefits of Coupon Clipping Can Save You Tons
Everyone wants to save money, and going over the basics of budgeting and investing can help. One old-school trick may be able to help you save more on your next shopping trip: coupon clipping.
During the 2025 holiday outlook, PWC reported that online searches for “discount” and “coupon code” are up 11% from last year, indicating that consumers are still looking for these types of deals. That doesn’t mean you need to sit down with scissors to cut out coupons and carry them to the store every time you go shopping. There are many online coupons, and those you can find on shopping apps.
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Benefits of coupon clipping
Here’s why many people, including millionaires, clip coupons.
1. They can increase your savings
The biggest benefit of a coupon is obvious: It saves you money. Taking just a few extra minutes to search for a coupon can lower your grocery bill and more, allowing you to get more for your money.
Those few extra dollars may not seem like huge savings, but they add up over time. Even saving $10 a week with coupons will result in $520 in savings by the end of the year.
That’s money you can set aside for other goals, like saving for a down payment or vacation, or investing in the stock market.
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2. They help to strengthen the habit
People generally don’t become millionaires by clipping coupons. But they can use a strategy to get into the habit of making other financial decisions that can save them money and help them build their wealth. If you’re always shopping, looking for coupons to use to lower your payments, you’re getting into the habit of buying things in an orderly fashion and not buying on impulse.
Good habits are like muscles. You have to keep using them to strengthen them.
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3. They can introduce you to new products
Coupons benefit consumers, but they also benefit companies. A coupon can encourage you to try a new type of snack or a new type of product that you didn’t know about before.
While the goal of businesses is to get more customers, coupons can encourage you to shop and try new brands that weren’t on your radar before.
How to start clipping a coupon
You can start your coupon clipping journey by identifying apps or digital tools that you can use to automatically find coupons, such as Ibotta and CouponCabin. There are also tools to save on certain types of purchases, such as GasBuddy for gas purchases.
Honey and Capital One Shopping are browser extensions that you can use while shopping online. Also check with your local stores to see if they have apps that offer coupons like some retailers — like Target and Walgreens — do.
Then, start incorporating those apps into your weekly shopping schedule.
